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Real Estate Search Engine Optimization – How do your Competitors do it?

Charra Hammett​​
February 28, 2013​ · 5

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Have you ever wondered how your competitors are getting more leads than you? What is real estate search engine optimization anyways? How do they get to page 1 in Google? What’s google authorship about? What IS it that they are doing that makes them so much more successful than you?

Let me ask you a question: When someone comes to you and says they want to sell their home themselves, do you inwardly cringe and think to yourself ‘OK, go ahead and try but you are not a professional and I’ll be talking to you again soon’? That’s because you KNOW they won’t succeed. Or if they do, they will not do it as fast and/or with the top price that YOU could get. Why? Because you are a professional and you know where to list their home, how to stage it to make it more attractive and where to market it to get the most attention. Plus, you are a sales person: it’s what you do! The best thing those people could do to sell their home faster and for top dollar is to hire YOU.

Now let’s apply this to your website. Have you been trying to do your own real estate website design? Been thinking that you want to post stuff to social media but you are not sure what to post. Have you been half heartedly attempting to figure out what Google Authorship is, Real Estate Search Engine Optimization, Mobile Website Optimization or Social Media Marketing? Are you spending hours trying to research this stuff only to be frusterated and confused when you still can’t get it right? Not to mention, watching your competitors happily out in the field day after day selling homes while their online presence is keeping their wallets full and their schedule filled? So what’s their secret already???

Real Estate Website DesignReal Estate Search Engine Optimization: Whaaaaaaaat?

Well, I’ll tell ya…. They are spending their time more wisely doing what they do best and letting the experts (that’s us) do what we do best for them! The most successful agents know that to get the job done right you need to hire a professional. You need to spend the money to make the money. They put aside money from each deal and PLAN on it going to their marketing so that they keep getting deals. The more they do this, the more successful they become and the less that expense seems like a big deal! It’s smart planning. Why do it yourself when your time is more valuable spent doing what you do best, and you can hire a real estate search engine optimization expert to get you better website ranking, write blog posts, keep your sites up to date with the best technology and making you shine on all of your social media sites?

How can we help you with your Real Estate Search Engine Optimization

YourSiteNeedsMe specializes in Real Esate Website Design & Real Estate Search Engine Optimization. We know how to build you the best site that has the look and feel you want and the lead capture tools in it to get people to fill out the form to contact you. We know the right IDX tools to use and where to put them. We know how to set up Blogging so that your blog is actively being posted to daily/weekly and the posts are original content and look like they come from you! We know how to make those blog posts automatically repost to your Facebook, Twitter, Pinterest, Google+ and more so that your social media is always working! And we know how to get you to page 1 in google. We make it our business to know this stuff and to keep on top of the latest and greatest tools and methods to keep you in front of your competition. By hiring us we can take your current strategy to the next level and make you shine so any client that sees it will know that you are on top of your game.

What services do we offer you may ask?

Let’s face it, every day you wait you are losing money. AND you are falling further and further behind your competition. Isn’t it time to let the professionals handle your online presence?

Now let me ask you one more question: Do you want more leads?

Fill out the form below or Give us a call today! (517) 917-0582

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Online Marketing Tips

We’ve been in the online website marketing business since 2004 and we love what we do! If you are looking for more tips, check out our How to Make a Google Business Page for your Company in 7 Easy Steps or How to Add a Business to Apple Maps (For FREE!): Step-by-Step Guide!

If you need some tips on how to go viral then check out my blog post on Unleashing the Power of Viral Marketing Campaigns: 7 Tips to Make Your Blog Posts Go Viral plus Strategies, Tools, and Examples. Need help with your websites SEO? Check out My 3 BEST Real Estate Website SEO & Lead Generation Tips.

YourSiteNeedsMe is a Real Estate Websites WordPress Designer for REALTORS and enjoys writing blog posts about hot topics and fun things to do.

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IDX = A Smarter, More Professional Way to Run Your Real Estate Business

Your website is more than a digital flyer—it’s your central hub for building relationships, giving your clients a better search experience, and generating new business. By using an IDX-integrated real estate website and sharing it effectively, you put yourself in a much stronger position to succeed long-term.

Interested in a new WordPress website? Find out why YourSiteNeedsMe has 100% 🌟 5 Star Reviews on Google! Give us a call or check out our $499 real estate website package today! Charra Hammett 734-323-1833 (Call or Text)

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Shelly Rappel
March 19, 2026
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I wanted to say that I struggled to find a top notch company to design my Real Estate website. I interviewed several possible candiates . I felt that as designers they did not understand my needs. Well as luck would have it a friend gave me the name of Your Site Need Me . I spoke with the owner and she was a breath of fresh air ! No nonsense. She was beyond patient with me. She runs a quality company that offers many affordable options, if you are looking for a delightful experience don"t think twice . You won't be sorry!
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Rebekah Tackett, REALTOR
March 11, 2026
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YSNM is the best website designers and one stop shop! Very professional, quick to respond and know their stuff. I highly recommend them!!
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Elyse Berman, PA
October 23, 2025
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This is the second site Char has made for me. She is a genius when it comes to websites, and I don't say that lightly. Not only are her and her team nice, they're accessible and smart. A winning combination! She's a keeper. Finding Char and her team at YourSiteNeedsMe was the best thing that's happened to me as far as websites go in years! After a couple of really bad experiences with "great people," she was a breath of fresh air. Char knows her stuff, she's smart, quick, patient and oh, so nice. Her team is the same. Anyone looking for a WP site would be wise to contact YourSiteNeedsMe. I'm glad I did! Thank you all! 2025 - This is an update to my review. Char has, once again, made a website for me. She is the real deal. Not just someone who says, let me make over your site. Char knows what she's doing when it comes to making websites and she's honest - a rare quality in today's world. Her team, Lisa and Cheyenne, are awesome, as well! I have come to admire them as professionals and love them as people.
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Scott Keil
September 24, 2025
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What a great experience! Very helpful in getting my site started and providing insite for someone who is not tech savvy.
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Lee Pagnotta
September 14, 2025
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The name YourSiteNeedsMe,LLC is a perfect name. Char and Lisa are amazing. They are really smart, experienced and knowledgeable. They're easy and awesome to work with. They did exactly what they said they will do. They are committed to excellence.
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Greg Vander Wel
May 21, 2025
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I had a consult with Charra to get my IDX Broker site working right. She helped sort out some setup issues and pointed out a few search options I was missing in the nav menu—stuff I hadn’t even noticed but made a difference. She also shared some good CYA tips for my privacy policy, which I appreciated. Biggest plus for me was finally getting some styling fixed on the search bar that had been bugging me for a while. I left the session with a much better setup than I had going in. I will recommend Charra to anyone looking for a Real Estate/MLS IDX expert!
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Shatima Tankson
May 15, 2025
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It’s been around 4-5 years now… I have been received the MOST Excellent Services and Support, from YourSiteNeedsMe: Charra, Cheyenne, and Lisa. They have grown with me, had my back, and provided beautiful visibility to back all of my ideas. They are quick, consistent, and amazing in the Design and Creative space, allowing my visions to shine through. I highly recommend the entire Team, My Team, as a Partnership you cannot do without. Thank you for all you do! Cheers to what’s next!!!
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Wayne Bisard
February 12, 2025
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I initially built my own website and thought it was pretty good—until I realized it needed serious improvement. I turned to Your Site Needs Me, and they delivered an amazing website at a minimal cost. The quality far exceeded my expectations. Highly recommend!
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Golden Eagle Investigations
October 31, 2024
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Charra and Lisa were asked to develop a website for my business and they were so easy to work with. It was simple they gave me tasks and gave me a date that they were shooting for a date for the site to go live and they were way ahead of schedule. During the process we had zoom meetings and Q&A and they guided me through the process and made it so easy with no stress. Couldn’t have asked for an easier process. These are the people for developing your site!!!!
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Randelle Green
August 8, 2024
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Char and her Team at YSNM are AMAZING! They have been handling my Real Estate Websites for 10 years, that's 3 different sites. Their responsiveness, un-matched knowledge and attention to detail is incredible! Simply the Best!
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Hammed Lawal
June 20, 2024
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Very nice and detailed oriented, she jump on zoom with and you can feel her positive energy and the fact that she knows her craft
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Karen Haug
January 23, 2024
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When I was looking for a Website, I wanted someone to help me out because I’m not sure how to set things up. I wanted someone who was going to go above, over and beyond!!!! I’m totally impressed with the Wordpress website they built for me!!! Charra, Cheyanne & Lisa were ALL super helpful in helping me achieve my goals, and that was to get an awesome website and if I have a question afterwards, I can email them and they will get back to me right away!!!!! THANK YOU!!!! THANK YOU!!!!!! THANK YOU!!!!!!!!
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Jonas Music Services
August 12, 2021
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Reached out to Char and her team to help with a Wordpress site we were working on. Her and the team she has is amazing! The project only took a few minutes once we had all of the information we needed. I specifically worked with Lisa. She was such a delight. Explained everything that needed to be done in detail, prompt with returning emails, punctual to meetings. I highly recommend Your Site Needs Me! You will not be disappointed!
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Michele Liz
March 18, 2021
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Charra and her team are outstanding! This was the best website building experience I could have asked for. Michele Defeo, Laurel Properties (Real Estate)
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hannah williams
March 5, 2021
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They call me anytime they feel I am in panic mode to calm me down LOVE LOVE LOVE I am so Happy with my site it is beautiful
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Joseph Mihalak
February 2, 2021
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Very personable and knowledgeable. Quick response times. Very good pricing.
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Dan O'Reilly
December 16, 2020
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Good job with the work. It took a lot longer than expected though. Thank you
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Jill Martenson
November 18, 2020
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Everyone was so helpful on every level! They went above and beyond to help me get the website up and going. They were accommodating to all of my picky requests that led to the completion of the most beautiful webpage!!! Thank-you!!
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Jay Justo
October 8, 2020
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YourSiteNeedsMe brought my website to the next level in usability for my clients and prospects. In real estate, a good website is a must to interact with our clients. Within a span of 2 weeks, YourSiteNeedsMe turned my site into a great resource for our clients and agents alike.
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Joshua Zorn, P.A.
October 1, 2020
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Amazing service! Char and the team are always available and are so attentive to detail. I love what they did with my site. They helped me through some challenging times as well when my site was hacked. A+++ service!
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Alexandra Janz
August 7, 2020
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Charra and her team are awesome!! Always very responsive and honest so I don´t waste time or money for things not really bringing value for me. She always gives me recommendation how I can do better. I can only say - THANK YOU CHARRA and TEAM! Looking forward to further projects you can support me with!
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Troy Refuge, Esq.
July 16, 2020
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Your Site Needs Me exceeded our expectations! Staff was always very friendly, efficient and quick. They’ve accommodated our several requests for updates and support during our site’s IDXBroker integration process. Would HIGHLY recommend using them for your site’s intricate and timely needs too, as they are now a part of our go-to team. Thanks, YSNM!
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Amanda Ohnstad
June 1, 2020
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I truly valued how this company created my vision, explained the process to me, worked with me through all the changes with eagerness and not frustration. They were efficient with changes, clearly communicated and produced a quality product.
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Jackie Gonzalez
April 20, 2020
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Charra has done so much for my website! She knows her stuff. She's been great!
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Tim C
April 13, 2020
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Char and her team are amazing. Not only did they create a great website, their service afterwards is phenomenal. We ask lots of questions and they are always quick to answer. And Char is always happy to jump on a call/screen share to teach us anything we want to know. It's like a friend is our web designer and host, they are just an email or call away. We highly recommend them!
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