Best Real Estate CRM’s

Our recommendation for the BEST real estate CRM and a full list of every real estate CRM we think is pretty cool!

Best Real Estate CRM Software for Lead Generation, Social Media, Email Marketing & More

Best Real Estate CRM Software for Lead Generation, Social Media, Email Marketing & More

Looking for the best real estate CRM software? We have dealt with many of these over the years and it’s a question we get everyday; What real estate CRM do you recommend?

The answer is not an easy one since there are a ton of CRM’s out there and there are many dedicated to ONLY real estate.

How do you choose the best real estate CRM software?

Which CRM has the best software is going to depend on what you need it to do for you. You are going to find a vast amount of features vary from CRM to CRM, so before you start searching you have to decide what you need it for. Are you a broker looking for an all-in-one software that will allow you to manage your team and track results and create transaction pipelines? Are you an agent that needs a CRM to send email newsletters, has text messaging and automated follow up technology? Are you looking for something that will manage your listings and have 1-Click Social Media posting? What about Landing pages and Lead Generation? Do you need it to be in the Cloud or to have a Mobile App?

Real estate CRM software has evolved into more than just a CRM and that means they have many amazing features and capabilities. Before you start looking for the best software available, you should write down the things you WANT in a CRM and the things you NEED. Once you have that list nailed down, then start looking at the options and narrow down your choices. Most of them will have free trials or don’t require a contract so you can try it out for a week or two and move on if you don’t like it!

So, which one really IS the best real estate CRM?

The truth is we haven’t yet found the BEST real estate CRM yet….but there are a LOT of choices that have a TON of features in them…enough to get you where you want to go. Don’t forget, the more features it has, the more complicated and time consuming it is to learn. And let’s be honest, you are a busy person and learning something new is hard. So our advice is to stick with the CRM that provides you with the features you need and that you are comfortable with using and let it catch up with you. The best ones are always improving and eventually there will be one that comes out on top but its more likely that there will be several.

Which real estate CRM do we think is best?

SO, what are our picks for the BEST real estate CRM? It was a hard decision but after carefully researching them we have come up with our TOP 3 real estate CRM choices. These 3 have pretty much all of the bells and whistles we think most real estate agents will need. But if these don’t check your box then below that we have detailed all of the other top contenders so that you have a great list to choose from and the features they include.

Please Note: We did NOT include CRM’s that make you get a website with them in order to use their CRM. All of the below products are stand-alone and will work with whatever website or IDX system you use, including ours!

Our choices for the TOP 3 real estate CRM’s

FollowUpBoss CRM

FollowUpBoss stands out as one of best real estate CRM’s for several reasons. We love it because it instantly responds to your leads via text & email which results in getting a 70% response rate for new leads. It also integrates with IDXBroker and shows you your lead traffic in real time using thier PIXEL Technology – seriously advanced CRM with AMAZING Follow Up capabilities. It also integrates with Zillow, Facebook, Suite, Office365, BoomTown, mail chimp, RealGeeks and more. It includes a CRM, Automations, Action Plans, Texting, Email, and it has an App so you can access everything on your phone.

Best Real Estate CRM Follow Up Boss
Best Real Estate CRM iMax CRM

iMax CRM

IXACT Contact was one of our first favorite Real Estate CRM’s because they have great Action Plans pre-set up for you! But we also think they are pretty cool because they are owned by the same company that recently acquired IDXBroker so they integrate seamlessly with it! Besides their CRM it includes a ton of tools like an App, Email & Text, Marketing Plans, Automated Social Media Posting, Monthly Newsletters, Personalized Video emails, Campaign Reporting, Direct Mail Marketing & more! Use PROMO CODE YSNM for a discount!!

IXACTContact CRM

IXACT Contact was one of our first choices for best real estate CRM because they have great Action Plans pre-set up for you! But we also think they are pretty cool because they are owned by the same company that recently acquired IDXBroker so they integrate seamlessly with it! Besides their CRM it includes a ton of tools like an App, Email & Text, Marketing Plans, Automated Social Media Posting, Monthly Newsletters, Personalized Video emails, Campaign Reporting, Direct Mail Marketing & more! In fact, G2 has over 265 4.5 star ratings for iXactContact! Use PROMO CODE CB1 for a free EXTENDED 60 day trial!

Best Real Estate CRM IXACT Contact
Best Real Estate CRM iMax CRM

AgentCrate (Honorable Mention)

AgentCrate isn’t a CRM but it has a LOT of the same features and is an AMAZING Social Media Marketing tool and we love it! Get ready to save time. Social media has never been easier. Need help managing it? Agent Crate has got you covered. Level up your Instagram and Facebook content with stunning and share-worthy graphics. All content in their Engaging Content section comes with a  graphic + caption to make your life easier so you can focus on selling homes! Now Editable in Canva! Whether you’d like to put your Instagram, Facebook, or both on autopilot, they have a plan to make you a real estate social media rockstar.

Features: Automated Social Media, Blog Posts, Design Studio, Real Estate Content Library, Real Estate Templates, Drip Campaigns, Market Report Templates, Email Signatures, Infographics & a heck of a lot more!

MORE Top Real Estate CRM’s to choose from!

MORE Top Real Estate CRM’s to choose from!

None of the above real estate CRM’s meet your needs? Well we’ve got more! Below are some more CRM’s that we think are pretty amazing (including a couple free crm for real estate) and will help you to manage your business & clients with ease.

LionDesk

FEATURES:

  • CRM

  • Transaction Management

  • Drip Campaigns
  • Auto Responders
  • Lead Generation
  • Custom Landing Pages
  • Task Management
  • Facebook Lead Generation
  • Email & Text Campaigns
  • Power Dialer
  • Integrations
  • Bulk Texting
  • Text2Sell
  • Facebook Lead Generation
  • Transaction Pipelines
  • Video Email & Video Texting

HubSpot

FEATURES:

  • FREE & Paid Versions

  • CRM

  • Email Templates
  • Deal Pipeline
  • Live Chat
  • Social Media Tools
  • Free Landing Page Builder
  • Free Online Form Builder
  • Email Tracking Software
  • Ads Software
  • Email Signature Generator
  • Document Management
  • Sales Automation/Task Management
  • Meeting Scheduling
  • Marketing Hub
  • CMS Hub

WiseAgent

FEATURES:

  • CRM

  • Lead Automation
  • Referral Tree
  • Mobile Web App
  • Document Storage
  • Transaction Management
  • Marketing & Content Library

  • Landing Pages
  • Flyers & Post Cards

  • Email Automation
  • Drip Campaigns
  • Real Estate Newsletters
  • Email Signature
  • SMS Text
  • Google & Facebook Ad Campaigns
  • Team Features

Brivity

FEATURES:

  • CRM

  • Unlimited Landing Pages

  • Customizable Action Plans

  • Advertising Plans for Selling
  • Home Valuation Sites
  • Text Lead Capture
  • Showing Feedback
  • Market Reports
  • CMA Reports
  • Drip Campaigns
  • Automated Client Emails
  • Custom Tags & Filters
  • 1-Click Social Media Marketing
  • Client Portal
  • Mass Email
  • Team Management
  • Marketing Materials
  • Listing Alert Drops
  • Community Data

RealtyJuggler

FEATURES:

  • CRM

  • Drip Emails & Letters
  • Customizable Activity Plans
  • Real Estate Flyers
  • Text Message Chat
  • Text & Email Notifications
  • Voice & Text Call Capture
  • Showing Feedback
  • Rental Management
  • e-Card Library
  • Scheduler
  • Integrations
  • Commission Tracing
  • Lead Import
  • Real Estate Calculators
  • Open House Registry
  • Phone Dialer
  • Cloud Based
  • Team Member Access
  • Mass Emailing

SalesForce

FEATURES:

  • CRM

  • Lead Automation
  • Referral Tree
  • Mobile Web App
  • Document Storage
  • Transaction Management
  • Marketing & Content Library

  • Landing Pages
  • Flyers & Post Cards

  • Email Automation
  • Drip Campaigns
  • Real Estate Newsletters
  • Email Signature
  • SMS Text
  • Google & Facebook Ad Campaigns
  • Team Features

CHIME

FEATURES:

  • CRM

  • Lead Insights/Score
  • AI Assistant
  • Automated Nurturing
  • Texting
  • Email Integration
  • Email Campaigns
  • Click-to-Call
  • Action Plans
  • Content Library
  • Click to Call
  • Power Dialer
  • Social Studio
  • Mobile App
  • Integrations

Freshsales Suite

FEATURES:

  • CRM

  • Has a FREE* option
  • Contact Lifecycle Stages*
  • Built in Chat, Email & Phone*
  • Social Media Campaigns*
  • Mobile App*
  • AI Chatbots
  • Custom Web Forms
  • Activity Timeline
  • Contact Scoring
  • Email Engagement
  • SMS Engagement
  • Workflows
  • Team Management
  • Integrations
  • Marketing Campaigns

TopProducer

FEATURES:

  • CRM
  • Text Messaging
  • Integrated Email
  • Email Templates
  • Calendar Sync
  • Real Estate Farming
  • Automated Lead Response
  • Automated Marketing
  • Market Snapshot
  • Workflow & Tasks
  • Integrations
  • Transaction Management
  • MLS Property Insights
  • Social Insights

Realvolve

FEATURES:

  • CRM

  • Document Storage
  • Text Messaging
  • Email Integration
  • Social Media Messaging
  • Calendar & Tasks
  • Mass Emailing
  • Team Management
  • Integrations
  • Reminders

What if I can’t find a real estate CRM with all of the right tools?

Then you pick the one that has the most features and then look for things that supplement the things it doesn’t have! If you haven’t been to our FREE Real Estate Tools & Marketing Materials page – you should check it out! We’ve listed a TON of great links to every real estate resource we have come across in the last 20 years! Be sure to bookmark it and check it regularly as we do add it it often!