You know the old saying “IF YOU AIN’T FIRST, YOU’RE LAST”? It’s true when it comes to ranking in the search engines. Two of the most important pieces of search engine optimization are content and engagement. Landing pages are a key ingredient to helping your site get better organic search positioning because they are ever-changing, new content for your site… and they work because they target specific keywords that your clients are searching for TODAY! No guess work – real targeted keywords.
Search Engine Optimization. What is it?
What is Search Engine Optimization you might ask? It is a confusing term that many people throw around and think they understand fully, but until they have to actually participate in it, do not realize the full extent of what it involves. Search engine optimization is the process of taking your current website and using the most popular keywords and phrases to create Landing Pages in order to ensure that the search engines see your site as an authority on its’ niche or market for that specific keyword. Doing so will increase your traffic to your site and bring more visitors!
Does Google Care About Your Content?
YES! In fact if you follow Google’s SEO blog, unique content is one of the most important things you can do to make your site rank.
Google puts a lot of stock in visitor engagement, so by creating a landing page that focuses solely on the keyword the user types in, you are providing them with content that matches their needs that once clicked on will keep people engaged (and coming back), therefor automatically increasing your site’s ranking in search engines. All that action tells Google a LOT about your site. If someone is coming to your site, staying on it and reading it, bookmarking it, sharing it on Facebook and other Social Media and returning later to view it again then Google KNOWS your site is valuable. Therefore, your site then benefits from that engagement and builds its SEO value which in turn gives more google juice to ALL of your other pages. Even one landing page that gets 10 clicks month can increase your sites ranking!
How do I start helping you with your search engine optimization? I can help you get started in 2 easy steps!
- Perform keyword analysis: What keyword phrases are people searching for in your area that will bring you targeted business?
- Create Landing Pages: Create landing pages on your site that match viable keywords and submit them to Google to be indexed. Realtors also get Saved Search Links!