Real Estate Search Engine Optimization: Local Community Content

Many of my agents ask me the question “How do I compete with the big sites out there like Zillow & Trulia?” AND “How can I get my site to rank on the 1st page of Google?” The short answer to that is on site SEO/Community Content & Monthly SEO.

Watch this video to answer that question and to learn how we can help you get started:

What’s involved with your SEO Community content & how do I get started?

The cost differs per person and depending on how much YOU want to put into it. Remember, Rome wasn’t built in a day so start out with 5-6 community pages and then build on it from there. Cost for each is roughly $50/ per “Community” for original content written by a professional copywriter who is also a SEO/Google Expert. That is based on a word count so if you decide you want to add in some neighborhood descriptions or something special, that will cost more. Once these are written then we will build the actual pages for you  in the structure you saw in the videos using the IDXBroker widgets, the written content and the IDX Saved Searches. We charge our current hourly rates* to put together a custom page like the examples below including the IDX Saved Searches. The average page (see the ‘Basic’ example) takes approximately 1.5 – 2 hours depending on the amount of IDX Saved Searches you want us to make. Sites like the ‘Google Gold” example can be as many as 10 – 15 hours or more. It is also important to note that we send out invoices on a weekly basis so you won’t be slammed with one huge charge all at once.

*Customizations are billed at $85/hour and are times by the MINUTE so you always know exactly how long it took us to do something and you are NEVER over-billed! our current hourly rates for non IDXBroker partners.

What we will need from you:

  1. List of the 6 (or more) ‘Communities’ you want to make
  2. 1 Photo per ‘Community’ – You can use generic photos and you are welcome to choose any photos from http://bigstockphoto.com and we will purchase them for you at no additional cost for you.
  3. List of “Subdivisions/Neighborhoods” in above communities IF you want us to add them for the added SEO value. Remember the more IDX Saved Searches you have the more “Google Gold” you have!
  4. Top Trending Searches in each “Community” (Remember the Google Search where you saw the recommended ‘other’ searches – these are what we are looking for! Zip Codes, Property Types, etc. We can also research this for you but bottom line is you know your market better than us! Again this is extra and is your “Google Gold”.

Once we have the above information we will send our Copywriter an email letting her know to begin writing the community pages which can take up to 2-3 weeks. She will then submit them to you for review/changes. After any changes have been made and you have approved them, she will send you her invoice and then we will begin creating the pages and the IDX Saved Searches and putting them together. Turnaround time on that is approximately 2 weeks.
*Community Content is billed directly to you via our Copywriter

SEO / Community Content Examples:

Simple – no content. Just IDX Saved Searches and images. http://myhappyrealtor.com/

Google Gold – http://benchmarkrealtytn.com/communities/nashville-tn-homes-for-sale/

Google Gold – http://marcoareaexpert.com/communities/marco-island-real-estate/

Google Gold – http://tampabayhomes4sale.net/communities/hillsborough-county/apollo-beach-fl-homes-for-sale/

That’s it! If you are interested in adding community content to your site, simply fill out the form below or send us a message inside your Teamwork Project if you already have a project in progress and we will get started right away!