6 FREE Real Estate Email Marketing Templates for Home Buyers & Sellers

While email marketing isn’t the BEST way to communicate with your leads, new listing alerts have one of the highest opening rates. That is why making sure that each client that registers on your site knows how to set up email alerts, save favorites and request market data is essential to the success of your business. Making sure your clients use YOUR site to search homes and not Zillow or Realtor.com is even more important so that your clients aren’t passed along to another local agent to poach.

Email marketing has become an indispensable tool for real estate professionals aiming to reach both home buyers and sellers. Crafting compelling email templates can significantly enhance your chances of engaging with potential clients and driving conversions. Whether you’re targeting buyers looking for their dream home or sellers wanting to list their property, having effective email templates at your disposal can streamline your communication process and maximize your results.

Here are some impactful real estate email marketing templates tailored for home buyers and sellers, designed to captivate your audience and propel your real estate business forward.

Real Estate Email Marketing Templates for Home Buyers

These buyer email templates are designed to grab the buyers attention and give them useful tips on how to use your website to search properties and the benefits to using a local expert to help them on their journey.

1. Email Template for Home Buyers who have created a new Property Manager account on your website: 

SUBJECT: Our Home Search is better than Zillow!

Hi there [INSERT LEAD NAME],

I noticed you were searching homes on our website [INSERT WEBSITE URL]. We actually have some great tools on our website to help you find the perfect home and if you are selling, to find out your home’s TRUE market value!

Did you know: Our site updates every HOUR directly from our local MLS which makes it a better source of property data over Zillow or Realtor.com. Because we are directly connected to the local MLS you will be notified FASTER when a new listing hits the market or a price drops on a home you are interested in.

TO make sure that you get the most out of our Advanced Home Search Tools, make sure that you:

• Save your Search: Every time you use the advanced search, there is an option to SAVE SEARCH on the right side of the map. Use this to save the search so that you will get an email alert when new properties show up that match that search. You can even create multiple searches for multiple sets of criteria. When you’re done searching, you can simply turn the alerts off!
• Save your Favorite Properties: This is VERY important because whenever a property has a price change or status change, you will be alerted! Additionally you can go in to view your saved properties anytime and even remove properties from your favorites.

I’m sure you have a lot of questions. Please feel free to call or email us anytime.

I’m confident we can help you with your real estate goals. Let’s get started today!

[INSERT SIGNATURE]

2. Email Template Follow-up for Home Buyers:

Subject: New Properties that Match your Search

Hi [INSERT LEAD NAME],

Are you still searching for the perfect place to call home? Look no further! I’ve found a few properties that line up with what you have been searching for that you might be interested in.

Take a look at the properties below and if you would like me to narrow down the search to more specific qualities, simply reply to this email and let me know what your requirements are and I will do the house-hunting for you.

[Property 1]: [Brief Description, including key features and amenities] [INSERT LINK TO PROPERTY ON YOUR WEBSITE]

[Property 2]: [Brief Description, including key features and amenities] [INSERT LINK TO PROPERTY ON YOUR WEBSITE]

[Property 3]: [Brief Description, including key features and amenities] [INSERT LINK TO PROPERTY ON YOUR WEBSITE]

Feel free to browse through the listings attached or let me know if you’d like to schedule a personalized tour. I’m here to help you find your dream home!

I’m confident I can help you find the perfect home!

[INSERT SIGNATURE]

3. Follow-Up Email Template for BUYERS:

Subject: I am here to Answer all of your Questions

Hi [INSERT LEAD NAME],

I hope you enjoyed reviewing the properties I sent over. I’d love to hear your thoughts and answer any questions you may have.

Whether you’re ready to schedule a viewing or need more information, don’t hesitate to reach out. I’m here to guide you through every step of the process and make your real estate journey as smooth as possible.

Looking forward to connecting soon!

[INSERT SIGNATURE]

4. Follow-Up Email Template for BUYERS:

Subject: I’ve seen that Home Before!

Hi [INSERT LEAD NAME],

I just wanted to send you a quick email to say hello and make sure you have my contact info in case you come across any properties you’d like to see.

HOME BUYER TIP: Did you know that I may know more info about the home you are interested in?

Many of the homes you see on the MLS have been on the market before so I can often answer questions about them and help you avoid potential problem homes. I may have even visited them recently or in the past. This gives me more insight on homes because I know their history as well as their present situation and that gives you an advantage over other buyers!

I would love to work with you. Please feel free to call/text me anytime if you would like to discuss any of the homes you see.

Warmly,

[INSERT SIGNATURE]

Real Estate Email Marketing Templates for Home Sellers

Barring referrals, Home Sellers are the hardest new leads to get. These real estate email templates are designed to grab the attention of someone thinking about buying a home by highlighting the advantages of using your site to get a FREE CMA and also showcase the Seller Services you offer.

1. Email Template for Home Sellers:

Subject: Your Home’s TRUE Value in Today’s Real Estate Market

Hi [INSERT LEAD NAME],

Thinking about selling your home? Now is the perfect time! With the current market conditions in your favor, it’s an opportune moment to list your property and achieve top dollar.

Making sense of the real estate market can be confusing and full of conflicting information. That’s why I don’t recommend automated home estimates like Zillow or Realtor.com. Even though they are based on real data, those things are not a substitute for real experience. One small error in an automated report can make a huge difference in price. For example if your home is near lake homes but is NOT a lake home, an automated report will still comp the nearby recently sold lake homes to estimate your home’s value, over-inflating the potential selling price.

Getting advice from someone you trust helps separate the facts from the noise, giving you the confidence to make the right choices.

Start with a FREE Home Valuation Report [INSERT LINK TO WHAT’S MY HOME WORTH PAGE] on your home and I will tell you exactly what is going on in your neighborhood and your local real estate market. It’s what I do.

A FREE Home Valuation Report includes information like:

• Comparative Properties that have sold and closed within the last 6 months
• Comparative Active listings – properties currently for sale
• Comparative Pending sales – listings that have sold but not yet closed
• Comparative Expired listings – properties that did not sell during the listing period
• A detailed report on your Home and the estimate of its value based on today’s market
• My Marketing Plan and my professional recommendation on the best strategy to sell your home for the most profit

There is no obligation to receive this report. If you don’t like what it says, you do not have to go any further. And if you have questions, I will be right here to answer them.

Click here to get your FREE Home Valuation Report [INSERT LINK TO WHAT’S MY HOME WORTH PAGE]

I’m sure you have a lot of questions. Let’s discuss how we can tailor a selling strategy to meet your needs and exceed your expectations. Please feel free to call or email me anytime.

I’m confident I can help you with your real estate goals. Let’s get started today!

[INSERT SIGNATURE]

2. Email Template for Home Sellers:

Subject: When you list your home with me, you get more than just a For Sale sign.

• MLS Listing Quality: I make sure your listing is ready before I enter it into the MLS. From the listing remarks to the contract, I sit down with you and tailor each contract to your needs. This is about YOU, not ME!
• Accurate Pricing: Accurate pricing sells homes! Price your home too high and your home won’t sell. Drop your price and people wonder why your home isn’t selling and you look desperate. We are committed to making sure your home enters the market with the right price so you get interest in your home from the start.
• Free Home Valuation Report: Comprehensive market analysis to determine the optimal listing price [INSERT LINK TO WHAT’S MY HOME WORTH PAGE]
• Professional Photography: 95% of buyers start their search on the internet. We want your home to look its best, so we hire a professional photographer to showcase your home in the most attractive way.
• Staging Advice: Did you know that it’s a proven fact that staged homes often sell faster and for more money? Staging your home right is essential to getting the price you want! We offer staging services to all of our clients. We will go through your home with you, room by room, and give you suggestions to help you prepare your home for sale and make adjustments inside and out that will create a buzz of interest around your home, making it irresistible to potential buyers. We also work with professional staging experts that you can hire to stage your home to perfection.
• Negotiation Expert: Expert negotiation skills to secure the best deal for you

Don’t take my word for it, check out what my past clients are saying about working with me: [INSERT LINK TO YOUR REVIEWS]

I’m sure you have a lot of questions. Let’s discuss how we can tailor a selling strategy to meet your needs and exceed your expectations. Please feel free to call or email me anytime.

I’m confident I can help you with your real estate goals. Let’s get started today!

[INSERT SIGNATURE]

Free Real Estate Email Templates

Looking for more? Search the web for “Free real estate email templates” and you will find a SLEW of articles with more examples. NAR recently put out 19 Essential Email Templates for Real Estate Agents with some great ideas! Just make sure that you read through them and customize every template to suit your brand voice and specific client needs. Remember, personalized communication is key to building rapport and fostering long-lasting relationships with your clients. IF Text Message real estate templates are what you are looking for, here is a great article with over 50 Free Real Estate Text Message Templates!

Happy emailing!

Real Estate Marketing Tips

We’ve been in the real estate marketing business since 2004 and we love what we do! If you are looking for more tips, check out our Best Real Estate CRM’s or our Library of Real Estate Agent Resources which contains links to every cool real estate tool, marketing tool and resource we have gathered over the years!

If you need some tips on how to go viral then check out my blog post on Unleashing the Power of Viral Marketing Campaigns: 7 Tips to Make Your Blog Posts Go Viral plus Strategies, Tools, and Examples. Need help with your websites SEO? Check out My 3 BEST Real Estate Website SEO & Lead Generation Tips

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