Real Estate Agent Resources, Website Tools & Marketing Tools for Realtors
At YourSiteNeedsMe we are dedicated to helping our agents meet their maximum potential by providing them with a plethora of information, tools & technology available 24/7 here in the Real Estate Agent Resource Center. If you are looking to launch your career to new levels then we want to help get you there! Below you will find every real estate resource we have come across in our 20+ years of building websites including our entire library of educational tools, guides, videos, e-books and more! Get started by using the quick links to jump to any section below.
*Note: If you have any questions about your IDXBroker Agent account or need help with any of the information you find here please send us an email at support@yoursiteneedsme.com
FREE NAR & REALTORS Property Resource (RPR) Tools:
WHAT IS RPR?
Tap into the most powerful data platform available to members of the National Association of REALTORS® family, Realtors Property Resource® (RPR®). Realtors Property Resource® (RPR®) delivers on-the-go access to an all-encompassing real estate platform, available exclusively to REALTORS®, and offered at no additional cost. Easily accessed through desktop, iOS and Android devices. RPR® offers exclusive access to analytics and custom branded reporting tools that can be printed, emailed or texted from anywhere at anytime. Start your journey to success by visiting RPR’s learning center or register by visiting narrpr.com. And don’t forget to download RPR Mobile™ for anytime, anywhere access.
HomeKeepr: Resource for REALTORS©. Create a custom page with your trusted network of professionals, Custom branded Blog posts you can post to your blog and social media and much more.
Resources for Realtors: Content hub providing real estate agents with valuable industry insights, strategies, and marketing tips to grow their business.
NAR’s Free Downloadable Assets for Realtors: including Buyer & Seller Guides, Home Buyer Checklists, Infographics and MORE!
NAR’s Research Reports: including market data, commercial, international, home buying and selling, NAR member information, and technology. Use the data they contain to improve your business through knowledge of the latest trends and statistics.
NAR’s FULL Research & Statistics: NAR produces and analyzes a wide range of real estate data that can help guide your business and your clients.
Quick NAR Statistics: Looking for quick statistics for your sales meeting or a customer brochure? Need a quick fact to make your point? Member Support has compiled some of the most requested statistics for quick and easy access. Find the information that you need, as well as its source, at a glance.
Housing Affordability Index: The Housing Affordability Index measures whether or not a typical family earns enough income to qualify for a mortgage loan on a typical home at the national and regional levels based on the most recent price and income data.
NAR Marketing Resources: Tips on everything from Cold Calling to Content Ideas
NAR’s Social Media Marketing Resources: Everything you need to be successful on Social Media in the Real Estate World
SPOTIFY CHANNEL: NAR Magazine’s Channel – Listen while you drive!
SPOTIFY CHANNEL: NAR’s Center for REALTOR Development
NAR’s Library of Resources: Did you know that all REALTORS® have free access to over 10,000 eBooks and audiobooks, reference guides, research materials and more?
REALTOR Technology Survey: NAR examines REALTORS®’ current tech usage and their attitudes about the future of real estate technology.
Website & Blog Tools & Resources:
IDXBroker Platinum: The Most Customizable IDX Solution Available!
Termageddon: This is our #1 Recommended thing you NEED for your website!!!! Protect your website with a Privacy Policy that automatically updates when the Law changes. States are proposing laws that will allow consumers to sue businesses anywhere in the US for not having a compliant Privacy Policy. Get yours today and protect yourself! Read more on 3 Common Website Policies You Need Right Now! Use Promo Code CHARRA for 10% off your first order
- KeepingCurrentMatters: Automated Blog content for your website, BRANDED Social Media Graphics, Branded Videos, and all kinds of cool marketing tools you can use in your real estate business.
Hotjar: Website Heatmaps & Behavior Analytic Tools. Use heat maps to analyze the user behavior on your website so you can effectively market to your visitors and get leads.
An Accessibility Statement: Use W3.org’s FREE accessibility statement generator. We aren’t lawyers and this isn’t legal advice, but you need to make sure you are covered on your website for accessibility. Check out our article How to make a Website Compliant to learn more about website accessibility.
Accessible ADA Compliancy: Make your website 100% ADA & WCAG 2.1 Compliant with accessiBe AND get 25% Discount when you purchase with this link! Read more on How to Make a Website ADA Compliant here.
WordPress Managed Hosting: Host your WordPress site on the best platform for developing and hosting FAST, RELIABLE & SECURE WordPress sites.
MemberPress – A POWERFUL WordPress Membership plugin to create content on your site that is restricted to members only. Can be FREE or also integrates with payment with sytems to allow you to create a paid for subscripton (singularly or with subscription levels) and has a TON of integrations with CRM’s and even a CoachKit to create a coachin platform and a built-in course creator called MemberPress Courses. Additional integrations include ChatGPT, ConstantContact, MailChimp, MailPoet, ActiveCampaign, Slack, Elementor, BuddyPress, Divi, beaverbuilder, WPBakery, WPCode, WpForms, EasyAffiliate, WooCommerce, Stripe, Square, Paypal, Shopify, Quickbooks, Zapier, AWS, AWeber, bbpress, blubrry, Calendly, HubSpot, JotForm, Monday, OptimMonster, MonsterInsights, SalesForce and MANY MORE!
Real Estate CRM, Lead Generation, Contact Management, Drip Campaigns & More:
See our FULL In-Depth assessments of the Best Real Estate CRM’s available!
CRM’s
iMaxCRM: These guys are serious about making sure their software has it ALL! They integrate seamlessly with IDXBroker and have all of the capabilities of the major players including Landing Pages, Text Messaging, Text & Email AutoResponder, Automated Lead Capture, Text Drip Marketing (That’s COOL), Two-Way Messaging, Mass Texting & Emails, Video Messaging, Click to call Dialer, Open House App, Home Valuation, Team Management, Document Management and MORE! Use OFFER CODE “YSNM” for a discount.
Follow Up Boss: Instantly responds to your leads via text & email which results in getting a 70% response rate for new leads. ALSO integrates with IDXBroker and shows you your lead traffic in real time using thier PIXEL Technology – seriously advanced CRM with AMAZING Follow Up capabilities. It also integrates with Zillow, Facebook, Suite, Office365, BoomTown, mail chimp, RealGeeks and more. It includes a CRM, Automations, Action Plans, Texting, Email, and it has an App so you can access everything on your phone.
Ixact Contact: Action Plans pre-set up for you! But we also think they are pretty cool because they are owned by the same company that recently acquired IDXBroker so they integrate seamlessly with it! Besides their CRM it includes a ton of tools like an App, Email & Text, Marketing Plans, Automated Social Media Posting, Monthly Newsletters, Personalized Video emails, Campaign Reporting, Direct Mail Marketing & more! PROMO CODE: CB1 for a free EXTENDED 60 day trial!
Liondesk: Simple Integrated CRM | Transaction Management | Tasks & Calendaring | Drip Campaigns | Auto-Responders | Email Tracking & Marketing | Click-to-Call | Lead Importing | Document Management | Sharing Across Teams | Video | and Much More.
- Hubspot: The ultimate customizable CRM with pretty much every integration available and a FREE Option.
- WiseAgent: One of the industry’s popular real estate CRM’s with tons of great features including landing pages, drip campaigns, newsletters, text messaging and more!
- Brivity: Designed by Real Estate agents for Real Estate Agents. Cloud based CRM for agents and Brokerages with TONS of Features including Text Lead Capture, Home Value Landing Pages and 1-Click Social Media Marketing.
- RealtyJuggler: Lightweight easy to use CRM software
- SalesForce: A little on the complicated side but if you want it all SalesForce is an adaptable & flexible CRM for everyone that is customizable and has everything you need
- CHIME: Real Estate CRM with MANY cool features including an automated market analysis
- Freshworks Suite: This CRM has several products offering CRM, Marketing, Landing Pages, Chat bots, Email Campaigns and it has a FREE option!
- RealVolve: Residential Real Estate CRM for Agents & Team
- Top Producer: If you need a CRM that works – Top Producer is leading the CRM industry!
Text Message Marketing
***Before subscribing to any Text Message Service be sure to check that they follow SMS Compliance Laws!
EZTexting: Mobile App, SMS Keywords for Yard Signs, Bulk SMS, Automations, Reporting Tools, Drip Campaigns, Analytics & Reporting, Free Shutterestock Images, MMS Picture Text Templates, Image Editor, Sigital Signup Forms, QR Codes, Click to Text, Text Scheduling, Recurring Texts, Reminder Campaigns, Two-way Texting, Integrations & API Access
Textedly: Two-way Texting, Picture Messaging, Dedicated Short Codes, Text Keywords for Yard signs, Auto Reply Texts, Integrations, Text Message Templates, Bulk Texting, Webforms for oyur Website, Recurring Texts, Trigger Messages, Scheduled Texts, Scheduled texts, Extended Messages
Textline: Templates, Scheduling, Text Blasts, Integrations
Constant Contact: Analytics Reporting, AI Editor, text-to-join, Customizable Landing Page
LaunchControl: Built in Property Data, Instant Seller Responses, Push Notifications, Quick Search, Lead Verification, Rich Data Reporting, Text Campaigns, Automated Text Messages, Push to CRM, Template Builder, Intelligent Drop Campaigns, Phone Number Validation, Integrations
MailChimp SMS: Embeddable Pop Up Forms and Landing pages, Custom Triggers, Real-time reporting and Analytics
Sierra Interactive: Pre-built Conversational Scripts, Reporting, Bulk Texting, SMS Campaign Automations
50 Free Real Estate TEXT MESSAGE TEMPLATES: If you are using Text Message Marketing then check out this great article with 50 free real estate text templates you can use in your text campaings.
Top Real Estate Resources you should have for your Business, Website & Marketing:
Canva: Free tool to create an Social Media images like blog post images and Facebook Timeline photos and more
Fiverr: Nobody likes to waste time. That’s why Fiverr empowers entrepreneurs to connect with pros who can help them do more with less. Hire Graphic Designers, Video & Animation professionals, Programmers, Writers and more!
Color Scheme Designer: Find out what colors work well together for your website or anywhere!
VistaPrint: Cheap Business Cards, Post Cards, Flyers & More.
TextMarks SMS Text Messaging for Real Estate Agents & Brokerages: 98% more effective than emails! Send new listing alerts or price drop notifications, capture leads and grow your mobile database, provide virtual business cards or communicate internally across your real estate organization.
FlexClip: Online Video Editor, Create Videos smarter and faster with AI tools and tons of resources. Quickly trim, merge, add music, subtitles, text-to-speech voiceovers to make an engaging video with hundreds of tools to choose from. Tools include Screen Recorder, AI Image to 3D animation, Old Photo Restoration, Black & White to Color Photo, AI Image Tools, AI Image Generator, AI Blog to Video, AI Video Script, Gif Maker and MUCH MUCH more!
Roboform: Keep all your logins completely in sync. No more worries about remembering your passwords. Access your favorite sites quickly and securely. Save time with easy one-click form filling. Let RoboForm Password Manager fill in your data on almost any web form. No more needless typing! Whether you are on your desktop, laptop, netbook, or mobile device, you can always securely access RoboForm Password Manager from anywhere.
Altos Market Reports: Real time real estate data embedded into your website with Lead Generation Tools – use REPORTS19 for a discount
Drop Box: A great tool so you can access your documents wherever you are!
Vengage: Inforgraphics made easy! Pick a template and use it to design your own custom infographic. Free & Paid versions available.
HouseLogic: The REALTOR content Resource – the source for your ready to use articles on all aspects of home ownership, including home buying and selling, for your consumer communications. Use the content when you need it, how you need it.
Piktochart: Design Inforgraphics, Presentations, reports, Flyers & Posters using templates. Paid
Acorns: Use Acorns to save money for your retirement. Acorns helps you save & invest. Invest spare change, invest while you bank, earn bonus investments, grow your knowledge and more.
Online Productivity Tools:
Google Meet: Free Video Calls & Meetings for Everyone with your Google account.
Google Voice – FREE: Once you sign up (it’s free) you’re assigned a phone number with an area code of your choosing. Calls to this number can be set to reroute to any number of phones, meaning you can have one number that rings your office and your cell. If you don’t pick up, your voicemail is stored online, where’s it’s accessible via any Web browser–or it can be transcribed and emailed to you, forwarded in an email, or embedded in a Website. Other options: blocking numbers, custom voicemail messages for different callers, call recording, SMS voicemail alerts, call merging, and free domestic calling.
Log Me In: Log into your computer wherever you are! Get a free trial and more details here
Join.me: Free screensharing and online meetings
Mikogo: Free screensharing and online meetings
Roboform: Keep all your logins completely in sync. No more worries about remembering your passwords. Access your favorite sites quickly and securely. Save time with easy one-click form filling. Let RoboForm Password Manager fill in your data on almost any web form. No more needless typing! Whether you are on your desktop, laptop, netbook, or mobile device, you can always securely access RoboForm Password Manager from anywhere.
Home Staging & Room Design Resources:
- Playroom: Plan Your Room is a free Room Layout Planner with tons of cool tools and is Easy to use!
- Pottery Barn Design Studio – Bedroom Planner: Design your dream space with Pottery Barns Interactive tools. Create a floor plan and go!
- Pottery Barn Design Studio – Room Planner Tool: Design your dream space with Pottery Barns Interactive tools. Create a floor plan and go!
- Room Sketcher: Get Home Design Inspiration by arranging every room in your house, adding your furniture and seeing what it will all look like together! Even has an App!
- Benjamin Moore Personal Color Viewer: Planning to paint? See what colors will look like in your space with Personal Color Viewer by Benjamin Moore. Explore paint color combinations with the sample room designs below or upload your own to create the perfect look for your space.
Stock Photography Resources:
- BigStockPhoto: One of the largest online resources for stock photography & videos. Images as cheap as $2 each.
- DepositPhotos: Cost efficient with thousands of stock photos to choose from.
- iStockPhoto: A large selection of stock photos & videos.
Keyword Research tools:
Google Adwords Keyword Tool: Our #1 Pick for Keyword Research. Google’s AdWords keyword tool not only helps you search for descriptive words or phrases but also helps you find new keyword ideas you may not have thought of before. And before you think you need an ACTIVE Ad to use it, you don’t. Just sign in and signup for an AdWords account and get all the FREE Keyword Research you want!
Google Trends: Google Trends uses graphs to show you visually the popularity of a keyword over time so you can maximize your content and publish blogs when they are most likely to get the most traffic.
SpyFu: Another great Competitor Spy tool! Lets you see what PPC keywords your competitors are buying and which ones they are optimizing their site for. Gives you stats for your competitors daily Ad budget, how many clicks they get per day, average cost per click, Search terms they rank organically for, Other domains they won, THEIR top organic competitors and more. All this is FREE – but they also offer a subscription based service with even more tools.
SEM Rush: One of the most Accurate and FREE Keyword Research tools. Captivate your audience and save more time for what matters most with 20 billion keyword opportunities right at your fingertips.
Wordze: Finally… A Free Keyword Research Tool that helps you find the best keywords for your niche selection, SEO Campaigns & more
Moz’s FREE Keyword Explorer: Rated as one of the TOP Keyword Research Tools. Also has a paid for version. The SEO keyword research tool with over 500 million traffic-driving keywords.
WordStream’s Keyword Tool: Discover new keywords and performance data to use in your site content, Google Ads campaigns and more. Enter a keyword or website URL to find suggestions
SerpStat Google Chrome Extension: Research Keywords and view insights on the traffic including the site that is currently ranking for that keyword so you can see their current position, the landing page they are using, the keywords they rank for and use that data to beat them at their own game!
Surfer SEO’s Free Keyword Tool: Chrome Extension for Content and Keyword Research. The fastest way to reveal search data for your keywords. All 100% free. Join 400,000+ daily users.
LongTailPro by WPBeginner: Enter a keyword and generate over 400 long-tail keywords straight from Google’s database. You can also look at your competitors strategy and compare keywords they are using.
Ahref’s Free Keyword Tool: Type in a question and generate keyword ideas from Ahref’s database of over 8 billion queries so you can publish relevant content to your blog and capture the traffic you want most.
Question Database: Research keywords and find content ideas to boost your sites ranking. Uncover Your Audience’s Questions. Enter in a broad keyword (e.g. “protein powder”, “backlinks”) to find relevant questions. Find untapped content ideas and create more useful content.
Jaaxy: Your Competitive Edge Starts Here. Jaaxy is the industry’s only keyword and research platform that was developed by affiliate marketers FOR affiliate marketers. There are an incredible number of hands on processes that are very time consuming when it comes to your business. Keyword and competition research can now be a breeze! With Jaaxy you are getting the most advanced, yet useful platform in the world for managing all aspects of keyword, website, competition, and market research.
KeywordDiscovery: KeywordDiscovery compiles keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword Research tool. Offers both FREE and PAID for keyword search tools
Hypervisibility’s Bulk Keyword Generator: A free local SEO keyword research tool that will generate keyword ideas based on city and industry.
Answer the Public: Discover what people are asking about by typing in your location and get search insights & data.
PAID Keyword Research Tools
MOZ: Rated as one of the TOP Keyword Research tools. Discover, prioritize, and build lists of high-quality keywords with Keyword Explorer. Get full access with a free trial of Moz Pro! Bonus: You also get access to our complete SEO toolset!
WordTracker: Need more than a keyword research tool? How about a market research tool. Take competitors’ keywords, in-depth PPC and SEO insights, data from Google and our own proprietary search technology… All you need to do is start searching.
AdThena: Lower costs, boost returns and dominate competitors with search intelligence. We go beyond what Google Ads shows you. See every competitor move in turbulent markets, and shape your strategy for success.
Disclaimer: This site contains affiliate links. When you purchase something using these links a small percentage of the sales price goes to YourSiteNeedsMe. However, you do not pay any extra for the item you purchase.
Social Media Tools, Chatbots & More Lead Generation Resources:
AgentCrate: Get ready to save time. Social media has never been easier. Need help managing it? Agent Crate has got you covered. Level up your Instagram and Facebook content with stunning and share-worthy graphics. All content in their Engaging Content section comes with a graphic + caption to make your life easier so you can focus on selling homes! Now Editable in Canva! Whether you’d like to put your Instagram, Facebook, or both on autopilot, they have a plan to make you a real estate social media rockstar.
Canva: Design Social Media Covers, Graphics, Logos, Blog Posts and more! Free!
KeepingCurrentMatters: Real Estate Content for Real Results. Stand out as the go-to real estate agent with the latest market insights in easy-to-share blog posts, social media graphics, videos, and more.
Social Bios: FOR REALTORS! Make your bio/profile, connect it to your social networks (Facebook, Linkedin, Twitter, YouTube, Pinterest, Google, etc) and it will send out requests for you to get recommendations from your clients. Makes a nifty About You page that contains all your latest recommendations. Can integrate right into your website! Keeps your “About Me” page updated.
SocialFresh: FREE Social Media Tips in your inbox (and services too).